The story.

How a personal journey into cold water therapy became a mission to bring this practice to South Africa.

001 / ORIGIN

Inspired by a personal journey.

For a long time, Co-Founder Greg Risely was drawn to cold water therapy — especially after training, when the cold left him feeling refreshed and revived. He understood that exposure to cold water after exercise decreased soreness and muscle stiffness.

But the deeper he dug, the more he realised recovery is just a small part of what cold water therapy offers. Greg has lived with anxiety and intense OCD, and that research opened a door.

What he found blew him away. The mental and physical benefits were profound — and he resolved to make it part of his life. After cobbling together at-home ice baths with bags of store-bought ice and a bathtub, he wanted something better.

Those products weren't readily available in South Africa, and importing them cost a fortune. That's when Greg and Co-Founder Brendon Hurst started RISE.

002 / MISSION

Why RISE.

More than ever, people are looking to become the best versions of themselves — physically and mentally. Cold water therapy is an age-old practice seeing a global resurgence as the world rediscovers its benefits.

South Africans don't yet have the same access to this therapy compared to international markets. At RISE, our mission is to change that — by educating the market and providing the products people need to make this part of their lives.

The name RISE was inspired by that mission: to enable people to rise up to their full health and wellness potential by unlocking the benefits of cold water therapy.

003 / METHOD

How We Deliver.

RISE is more than products. It's a commitment to making cold water therapy genuinely accessible — through research, range, and education.

01

Continuous Research

Into the range of physical and mental benefits that cold water therapy can unlock for our customers.

02

A Range For Every Need

From compact entry-level tubs to commercial-grade systems — products engineered for every goal, body, and budget.

03

Education First

We don't just sell tubs. We share the knowledge, science, and rituals that make the practice transformative.

Ready to rise?
the cold.

Start your ritual today.

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