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At RISE, we believe greatness lives within you — and cold water helps bring it to the surface.

Our mission is to awaken that greatness by reconnecting you to your body, your breath, and your resilience. Cold water therapy isn’t just a health practice — it’s a ritual of self-respect, a moment of stillness in a chaotic world, and a powerful tool to overcome fear, stress, and self-doubt.

Every plunge is a choice — to show up, to push through, to rise.

We’re here for the ones who want more. Who dare to feel it all. Who choose discomfort over complacency, growth over stagnation.

This is more than recovery. It’s becoming. Welcome to RISE.

Own the Cold

Who can benefit from cold water therapy?

  • self-improvement individuals

    or simply looking for a natural way to beat daily stress and anxiety—ice plunging builds mental resilience and restores calm from the inside out.

  • Entrepreneurs

    who need to stay calm under pressure, think clearly, and show up at their best—ice plunging is a powerful way to reset, refocus, and fuel high-performance days.

  • Athletes

    looking to stay mentally sharp, crush stress, and dial in their focus before game day or training sessions

  • GYMS

    looking to elevate their member experience and offer real recovery benefits—ice plunging adds powerful value, helping clients boost performance, recovery, and resilience.

  • Country clubs

    looking to introduce something unique and impactful—ice plunging offers a modern wellness upgrade that keeps members refreshed, recharged, and coming back for more.

  • High-performance centres

    can unlock next-level results with ice plunging, helping athletes recover faster, sharpen focus, and consistently perform at their peak.

  • Sports and lifestyle stores

    ready to expand their product range—ice plunging units offer a fresh, in-demand wellness solution that aligns perfectly with active, performance-driven lifestyles.

All the cold you crave. None of the compromise.

The ultimate recovery experience — anytime, anywhere.

Boosts Muscle Recovery
Improves Circulation
Rise tub
Reduces Inflammation
Enhances Performance

Ice Plunge essentials

  • RISE Legend Edition RISE Legend Edition

    RISE Legend Edition

    OFF 24%
    • Wishlist
    Add to cart

    RISE Legend Edition

    R 52,000.00
    R 52,000.00 R 69,000.00
    OFF 24%
  • RISE RI Chiller

    RISE RI Chiller

    OFF 26%
    • Wishlist
    Add to cart

    RISE RI Chiller

    R 48,000.00
    R 48,000.00 R 65,000.00
    OFF 26%
  • RISE Tub 1

    RISE Tub 1

    • Wishlist
    Add to cart

    RISE Tub 1

    R 12,500.00
    R 12,500.00

mental & psychological benefits of cold water therapy

  • Immersing yourself in cold water increases your body’s natural mood boosters, such as endorphins and dopamine, enhancing your overall mental wellbeing. Evidence also suggests that cold water therapy can protect against neurodegeneration and mental decline.

    Boosted mood and mental wellbeing

  • Because your body reacts in the same way to physical or psychological stress, cold water therapy can support your ability to cope with everyday stresses in your work and personal life. Studies have shown that regular short-term exposure to cold water can actively reduce stress levels.

    Reduced stress and anxiety

  • Not only does cold water therapy sharpen your cognitive function through a protein called RBM3, it activates a strong noradrenaline response, which boosts your focus, attention and concentration. A lack of noradrenaline is associated with depression and decreased focus, so if your levels are low, cold water therapy is a great way to improve both your concentration and your mood.

    Improved focus and concentration

    •
    • Immersing yourself in cold water increases your body’s natural mood boosters, such as endorphins and dopamine, enhancing your overall mental wellbeing. Evidence also suggests that cold water therapy can protect against neurodegeneration and mental decline.

      Boosted mood and mental wellbeing

    • Because your body reacts in the same way to physical or psychological stress, cold water therapy can support your ability to cope with everyday stresses in your work and personal life. Studies have shown that regular short-term exposure to cold water can actively reduce stress levels.

      Reduced stress and anxiety

    • Not only does cold water therapy sharpen your cognitive function through a protein called RBM3, it activates a strong noradrenaline response, which boosts your focus, attention and concentration. A lack of noradrenaline is associated with depression and decreased focus, so if your levels are low, cold water therapy is a great way to improve both your concentration and your mood.

      Improved focus and concentration

    physical benefits of cold water therapy

  • Immersing yourself in cold water leads to a sharp boost in your energy levels, as the cold shock response stimulates your metabolism and activates the nervous system. This immediately boosts your noradrenaline and dopamine levels by a significant percentage, leading to increased energy and focus. 

    Increased energy levels

  • By reducing your nocturnal cortisol (stress hormone) levels and improving your circadian function, cold water therapy leads to improved sleep quality. Cold water therapy also activates brown adipose tissue, which assists with thermoregulation during sleep.

    Better Sleep

  • Cold water therapy has been shown to increase your white blood cell count, leading to stronger natural defences while allowing your body to build up a resistance to external stresses. This boosts your body’s ability to effectively fight infection and disease.

    Boosted immunity

  • An efficient metabolism is key for a long and healthy life. Cold water therapy has been proven to boost your metabolism by up to 350%, with the cold shock response forcing your body into ‘fat-burning mode’ to assist with weight loss.

    Increase metabolic function

  • Studies have proven that athletes who immerse themselves in cold water for short periods of time after exercise have reduced muscle pain as time goes on, leading to cold water therapy becoming one of the cornerstones of athletic recovery. Cold water causes your blood vessels to constrict, reducing blood flow and minimising swelling and inflammation in the muscles.

    Reduced muscle pain

    •
    • Immersing yourself in cold water leads to a sharp boost in your energy levels, as the cold shock response stimulates your metabolism and activates the nervous system. This immediately boosts your noradrenaline and dopamine levels by a significant percentage, leading to increased energy and focus. 

      Increased energy levels

    • By reducing your nocturnal cortisol (stress hormone) levels and improving your circadian function, cold water therapy leads to improved sleep quality. Cold water therapy also activates brown adipose tissue, which assists with thermoregulation during sleep.

      Better Sleep

    • Cold water therapy has been shown to increase your white blood cell count, leading to stronger natural defences while allowing your body to build up a resistance to external stresses. This boosts your body’s ability to effectively fight infection and disease.

      Boosted immunity

    • An efficient metabolism is key for a long and healthy life. Cold water therapy has been proven to boost your metabolism by up to 350%, with the cold shock response forcing your body into ‘fat-burning mode’ to assist with weight loss.

      Increase metabolic function

    • Studies have proven that athletes who immerse themselves in cold water for short periods of time after exercise have reduced muscle pain as time goes on, leading to cold water therapy becoming one of the cornerstones of athletic recovery. Cold water causes your blood vessels to constrict, reducing blood flow and minimising swelling and inflammation in the muscles.

      Reduced muscle pain

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